The AI Tools Subscription Manager is a desktop-only web application designed to give individuals, freelancers, and small teams complete visibility and control over their AI software subscriptions. With the AI tools market expanding rapidly across text, image, video, audio, and productivity categories, many users are unknowingly overspending, paying for duplicate services, or failing to get value from tools they no longer use.
Through a centralised dashboard, the platform tracks active subscriptions, visualises usage and spending trends, and recommends cost-saving actions. The result is a proactive approach to subscription management that reduces waste, increases ROI, and ensures users can focus on leveraging AI tools rather than managing them.
Problem
As the number of AI tools for text, image, video, audio, and productivity rapidly expands, individuals and small teams struggle to track costs, avoid duplicate services, and understand the actual value of their subscriptions. Without a centralised system, subscription management becomes reactive, messy, and expensive.
Insight
People don’t just want to track their subscriptions — they want a clear, actionable overview of spending, usage, and value so they can make smarter decisions and eliminate waste.
Solution
The AI Tools Subscription Manager is a desktop web application that centralises all subscription data into a clean, modular dashboard. It tracks active tools, monitors usage and costs, and delivers intelligent recommendations for optimising plans, consolidating services, and cutting unnecessary spend. Data visualisation and a premium, editorial-inspired interface make complex information easy to understand and act upon.
My role
UX Strategy
Information Architecture
Competitive Research and Benchmarking
UI Design
Data Visualisation Design
Research Insights
Our initial research involved qualitative interviews with freelancers, startup founders, and small team leads who actively used AI tools. We also analysed user behaviour patterns across subscription-heavy sectors.
Key pain points emerged:
Users lacked a single place to see all AI subscriptions and associated costs.
Duplicate tools with overlapping features were common due to poor tracking.
Spending often went unnoticed until renewal notifications arrived.
Many users did not have a clear understanding of which tools were providing value.
Competitive analysis of existing subscription managers showed a gap in products tailored specifically for AI tools — especially those combining cost tracking with usage analytics and recommendations. This validated the opportunity for a niche-focused, high-clarity solution.
Prototype & Exploration
The design process began with low-fidelity wireframes exploring the three main product areas: Dashboard, Subscriptions, and Analytics.
Dashboard concepts focused on a high-level snapshot of spend, usage, renewals, and recommendations.
Subscriptions views tested both list and card formats to balance detail with scan-ability.
Analytics layouts explored different chart types — including sparklines, line graphs, and donut charts — to quickly convey trends and breakdowns.
Early prototypes prioritised clarity, ensuring the interface never felt overwhelming despite the volume of data presented.
Results & Outcome
Usability tests with our initial prototypes revealed two critical findings:
Users strongly preferred a grid-based card layout for subscriptions, as it allowed for quicker scanning and categorisation.
The value of AI-powered recommendations was consistently rated as the most important feature, especially when paired with visual data.
Based on this feedback, we refined the information hierarchy and added micro-interactions for hover states, drill-downs, and filtering to make the experience feel dynamic and intuitive.
The final product features a premium, editorial-inspired visual design. High-contrast serif titles are paired with clean geometric sans-serif text, creating a balance between elegance and readability. The 12-column grid layout ensures a consistent visual rhythm, while rounded cards and subtle gradients add a tactile feel.
Users can:
Instantly see total spend, usage, renewals, and personalised recommendations on the Dashboard.
Browse, sort, and bulk-manage subscriptions in the Subscriptions view.
Dive deep into spending patterns, usage breakdowns, and efficiency scores in Analytics.
Initial pilot testing showed a significant increase in user confidence around subscription decisions and a measurable reduction in redundant tool spend.
