MORSSA is a contemporary furniture brand that designs and handcrafts its own pieces with a focus on timeless aesthetics, sustainable materials, and enduring quality. When MORSSA approached me, they wanted a website that would do more than just showcase their catalogue it needed to embody their values and design philosophy, translating the tactile warmth of their products into a clean, digital experience.
The challenge was to create an online presence that felt as intentional as their furniture, blending minimalism with depth, and ensuring the brand’s narrative was as prominent as its products.
Research
Before diving into design, I immersed ourselves in the MORSSA world — from their workshop process to their material sourcing philosophy. Key insights shaped the direction:
Their audience values craftsmanship and storytelling as much as the final product.
Sustainability and durability are non-negotiable brand pillars, and this needed to be communicated visually and verbally.
Existing furniture e-commerce experiences tend to be either overly commercial or overly artistic; MORSSA needed a balance that communicated quality without pretension.
The brand’s imagery, warm, natural light, textured materials, and architectural settings which would be central to the visual identity.
Prototyping & Exploration
I began with low-fidelity wireframes to establish hierarchy and flow. The home page would open with an immersive, full-width hero image paired with concise brand statements allowing visitors to feel the brand before browsing the catalogue.
The product pages were designed to feel like editorial spreads: large imagery, generous white space, and descriptive copy that blended functional detail with narrative context.
I also prototyped interactive elements:
Smooth scroll transitions for a gallery-like feel.
Hover states revealing material details or craftsmanship close-ups.
A values section anchored by short, impactful statements like “Living a timeless classic” and “Modern Materials That Matter”.
Testing
I conducted feedback sessions with existing MORSSA customers and new visitors to validate usability and emotional tone.
Findings:
Users responded strongly to full-screen imagery and editorial typography, saying it made the brand feel premium and intentional.
The storytelling elements around materials and values encouraged longer browsing sessions.
Adding a “Materials & Craft” section improved trust in product quality.
Results & Outcome
The final MORSSA website combines restrained typography, a neutral color palette, and generous spacing with high-quality photography that feels both aspirational and grounded. The design reflects MORSSA’s identity: elegant, timeless, and rooted in craftsmanship.
Key outcomes:
Increased average session duration, suggesting visitors were engaging more deeply with the brand story.
Positive customer feedback noting the “calm and beautiful” feel of the site.
A scalable design system that can easily accommodate future collections and campaigns without diluting brand identity.
